About · How it works
No investors. No employees. Just me, some skills, and AI.
The short version: what I started with, how it runs, and how I'm figuring out the rest.
01 — The bet
A different starting point.
Most businesses start with money and a team. This one starts with what one person can do, plus tools anyone can get.
The usual way
Investors
Employees
A business plan
A business
This one
Some skillsYears of engineering, and the know-how to build things.
AI toolsDoing the work a staff would.
Some hustleTrying things, keeping what works, laughing at the rest.
?That's the experiment, worked out a week at a time. If it works, you can start from the same place.
02 — How it runs
One person. A company's worth of departments.
An idea moves left to right until it's earning. That's how it runs right now. It changes as I go.
The whole staff
~$200
a month in AI tools
The board room
Me. Decides what the company is for, and what gets tried next.
Think
Idea captureCatches every idea and sorts it.
Make
EngineeringSoftware, with AI writing the code.
The shopParts, products, props.
CreativeTitles, thumbnails, visuals.
Ship
DistributionGets every video and post out the door.
Earn
RevenueFinds ways to get paid and tests them.
Track
FinanceEvery dollar in and out.
OperationsTasks, deadlines, follow-through.
03 — The approach
How I'm going about it.
- Try itEach week I pick something that might work and give it a shot.
- Show itWhat I tried and how it went, on camera. Flops included.
- Keep it lightPlenty of it won't work. That's half the fun.
- Free to takeNo paywall on what I learn. It's a report on what happens, not a course.
Intentionism™ is a one-person company, figured out week by week, in public. Got an idea for what I should try next? Tell me. Take whatever works and build your own.